FORE Centre for Political Leadership and Governance (FCPLG)

FORE Centre for Political Leadership and Governance (FCPLG)

ADMISSIONS OPEN 2026 Certificate Programme in Political Leadership & Governance | Public Policy & Governance Programme | Electoral Strategy & Voter Engagement | Digital Tools & Techniques for Political Analysis | Civic Engagement & Advocacy Skills | Negotiation & Conflict Resolution in Politics
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Media Planning-10

Media Management for Political Leaders

Introduction to the Course:

In today’s political landscape, managing media effectively is critical for leadership, outreach, and credibility. This course equips emerging political leaders, campaign managers, and spokespersons with the knowledge and skills to engage with traditional and digital media, manage narratives, and respond strategically in high-pressure situations.

Who Should Attend:

  • Young political leaders, party spokespersons, and aspiring candidates
  • Campaign staff, communication officers, and digital media strategists
  • NGO and civil society leaders involved in advocacy and outreach
  • Graduate and undergraduate students and professionals interested in political communication and leadership

Learning Outcomes

Participants will:

  • Understand the role of media in shaping political narratives
  • Learn tools and strategies for engaging effectively with traditional media (TV, print, radio)
  • Gain hands-on skills in managing social media platforms and digital storytelling
  • Develop crisis communication strategies to handle misinformation and negative press
  • Build a personal brand and sharpen public-speaking/media interview skills.

Course Structure and Session Plan

Day

Session Topic

Key Components

Day 1

Political Media Landscape

Role of media in democracy
– Print, TV, digital, and new-age media
– Case studies of political media strategies

Day 2

Crafting the Political Narrative

Message framing and storytelling
– Press releases, op-eds, and media bytes
– Writing exercises & peer review

Day 3

Media Engagement Skills

Managing interviews and press conferences
– Public speaking drills
– Guest session with a journalist/editor

Day 4

Digital Media Strategy

Social media campaigning (Twitter/X, Facebook, Instagram, YouTube, WhatsApp)
– Data-driven digital campaigning
– Handling fake news, trolls, and misinformation

Day 5

Crisis Communication

& Simulation

Crisis communication frameworks
– Political controversies & election-time case studies
– Simulation: Mock press conference & media interview drills

Methodology:

  • Interactive lectures and expert talks
  • Case study analysis of Indian and global political campaigns
  • Media simulation exercises (mock interviews, crisis drills)
  • Group discussions and peer feedback
  • Hands-on practice with digital tools

Certification: Participants who successfully complete the course and simulation exercises will receive a Certificate in Media Management in politics endorsed by the FORE Centre for Political Leadership and Governance (FCPLG).

 

Duration: 5 Days (30 Hours | 6 hours per day)

 

Fees: Rs 15,000

 

Mode: Hybrid